I dig Beck and his tunes and even when Beck is at his most-Coldplay-esque, I still give him a pass. The video was directed by Brook Linder and was produced in association with the ASPCA. “Fix Me” can by found on Beck’s latest, Colors, which is out now.
Following this morning’s sneak peek premiere on BuzzFeed, Beck and co-stars Mame, Riku, Gaku and Qoo—follow them on Instagram at @tamanegi.qoo.riku—have proudly unveiled the wonderfully whimsical, dare we say Instagrammable, video for “Fix Me,” from his new album Colors (Capitol Records).
Set in the otherworldly hills of Yamagata, Japan, the video for “Fix Me” is a tender look into the world of Mame and her canine guardians, featuring scenes that oscillate from highly stylized and costumed tableaus to carefree games of frisbee and feasting on birthday cake.
Director Brook Linder commented on the unique experience of making the video: “There’s something really special happening in the mountains of Yamagata, and we were lucky enough to enter Mame’s world for two afternoons in November. That home is heaven on Earth. One of the dogs, Qoo, and I had a special connection —I think he’s my great-grandfather reincarnated… or something. He looked into my soul.”
For the video’s release, Beck has partnered with the ASPCA® (American Society for the Prevention of Cruelty to Animals®) to enable fans to make an easy charitable donation—simply visit www.aspca.org/helpanimals or watch the video here to help make a difference today.
“Fix Me” is the cool down closer of Beck’s 13th album Colors, hailed as “a euphoric blast of experimental pop… fresh and essential” by Rolling Stone, and more recently becoming a fixture of Best of 2017 lists including Rolling Stone, KCRW, Q, ABC, NME, Mojo and more. Colors has been holding strong in the charts since its top 3 debut in October 2017, currently buoyed by the #1 alternative single “Up All Night” and its epic video, the latter nominated in the Best Music Video category of the 60th annual Grammy Awards taking place Sunday, January 28.
Greg never learns. He started Tigr Tigr as a replacement to his other blog, Ventvox.com. Ventvox.com ran as a pop culture blog from 2008-2013 and violently crashed on the very sad day of October 17, 2013. Greg's experience with blogging has grown within the past 10 years and Tigr Tigr is constantly evolving! Tigr Tigr has most recently added a both a forum and Tigr Tigr Podcast. Tigr Tigr Podcast can be found on iTunes, Google Play, Soundcloud and wherever good podcasts are located.